the essential 6 angles

Passion is my engine.  Like every engine it requires fuel (information) and regular maintenance (education). It needs to be pushed, challenged and tested daily.  It always delivers and loves to win.  Passion gets me out of bed every morning and moves me throughout the day.  

Curiosity is never satisfied with the status quo.  It travels through my body like a virus reeking havoc with everything I think I know.  It screams, “prove it” any chance it gets.  Sometimes curiosity reveals what I didn’t want to hear, but I’m always a better person after I do.

Consistency separates the stars from the staff.  It has the power to anoint someone as “go-to” guy…but refuses to bask in the glory.  Consistency says, “There’s work to be done and expectations to be exceeded.”  It never takes a day off.  It never calls in sick.  And it never makes excuses (it never has to).

Strategy thrives in environments that encourage open sharing of insights.  It routinely invents ways to reach the end goal by fostering the development of relevant business decisions.  Strategy helps make sense out of seemingly unrelated information and delivers a clear, organized call to action.  

Empathy takes note of the little things.  Discomfort, frustration, anger.  Once identified, empathy seeks to solve problems and resolve conflict. Empathy cares too.  It’s self-aware and compels others to think beyond their own needs.  It is at the core of every good marketing effort and is the lifeblood of your brand.

Authenticity cannot be faked.  It cannot hide and demands full disclosure.  Total transparency.  Tell your story and be honest.  It’s all anyone wants to hear…in triumph and in loss.  Authenticity rewards a firm with lifelong partnerships, loyal employees and steadfast reputation.  At the end of the day, when all the lights have been turned off…that’s all that matters.