Semester Three

Experiences Studio
This studio course introduces the development processes for products, service ecologies, and other experiences, and examines the relationships among them. Students develop rich product and/or service solutions to opportunities and present their solutions professionally. Students will gain experience working collaboratively in teams as they research, develop, and share their solutions.

Operations & Systems
Operations involve the effective management of human, financial, and natural capital, as well as processes such as supply chain management, quality assurance, process design and improvement, service ecology management, facilities, and human resources. This course explores strategies for optimizing both production and process, in addition to solution sustainability, innovative operational design, and systems design. Students’ work in the course culminates in the development of a professional operations plan for a real or imagined company.

Managerial Finance
This course introduces concepts of corporate financial management for optimizing economic and social value, including asset management, liquidity, revenue models, measures of productivity, rates of return, net present value, and management of financial risks. The course also explores the role of design in organizational management and system design. Traditional financial strategies are compared to newer models to assess project feasibility as well as the impact of design, development, and manufacturing decisions on budgets and returns. Through assignments and presentations, students practice devising and communicating their own financial strategies. They also discuss models for measuring and reporting corporate social responsibility (CSR) activities.

Brand Strategy
This course offers students an opportuntity to understand and explore the professional processes and techniques of building, transforming, and managing brands. It starts with the fundamentals of the development of contemporary brand experiences and, though projects and examples, helps students understand how to approach branding in a customer-centric way from both an internal and external organizational perspective. Topics and techniques include measuring brand impact and equity, developing brand strategy from a holistic perspective, championing change within organizations, and working with a variety of stakeholders to synchronize brand elements and expressions through a range of media and customer touch points.


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